Writing Content for the
By MeLissa Houdmann,
freelance writer/editor specializing in Internet content
Welcome to the world of
writing content for the web!
Take a stroll around the
Internet and you will find that most of the information you see has been
republished from a print publication. Is this effective? Do people read the
web like they read a newspaper or book? Several studies have shown that most
people do not read web sites, they scan them. If the reader
does not immediately find what he is looking for, he leaves and finds a
different site. That is why it is important to know how to write web content
Here are some pointers for
writing Internet content that will stimulate action and make your site a
to other articles when helpful. Refrain from saying “click here.” Instead,
hyperlink actual phrases of your content.
When you finish writing,
look at the appearance of the article. Is it easy scan? Can you accurately
summarize the article by looking at the main headings or bulleted points?
Give your article a very
clear title. If you can add something that will grab a reader’s attention,
even better! However, your first priority is clarity.